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Latest Retailer TV ads

29 Apr - 3 May
  • Shoprite Share alike
    For yonks now, Christo Wiese has exercised control over the Shoprite Group by wielding his special deferred shares, which carry more votes than ordinary shares... More
  • Clicks Privates on parade
    More on that growth in private label, which so intrigued us when we reported on the Click results last week. No-name brands, as they used to be called, have pla... More
  • Pick n Pay Burning down the house
    While we wait in anticipation for the arrival of the Pick n Pay results, a story that will leave Woolies relieved that its turn in the fish-shooting barrel appe... More
  • Unilever Skin deep
    Turns out that Dove’s Real Beauty campaign of several years ago was no flash in the pan. A new study by the brand shows that 71% of South African women don’t fe... More


The South African FMCG trading context is an unusual and complex one. Where routes to market in the FMCG sector could once be described as linear, changing dynamics have resulted in the development of an interactive ecosystem where retailers and wholesalers venture into each other’s traditional domain.

– Trade Intelligence


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Build winning channel plans with this strategic guide

With hyper-segmentation occurring across corporate retail and now increasingly among formal independent retailers and wholesalers, the megashift of channel ‘blurring’ is an omnipresent reality. 

To bring these channel shifts to life in a practical way we present a refreshed channel architecture overview, including up-to-date shopper profiles, by channel, using the latest MAPS shopper data, as well as looking at changes in channel sizes and growth.

Find out more about the following reports: