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Event Info

Why Invest

PROGRAMME OBJECTIVES

  • Understand what effective strategic customer contact involves
  • Learn what you need to prepare for a structured sales call
  • Improve commercial capability 

TARGET ATTENDEES

  • Field Managers

DURATION & FACILITATION

  •  1 full days in workroom 
  • Selling skills specialist facilitator
  • 12-15 people per group

OUTCOMES

  • Learn the key deliverables required for a good sales call
  • Ability to identify and propose relevant benefits to the customer/stakeholders
  • Understand the metrics involved and how to calculate the size of the prize for the customer
  • Increased commercial capability for sales calls. 
  • Knowledge to interface more effectively with customers, for
  • Improved long-term relationships with customers​

PROGRAMME OVERVIEW

Introduction to the Perfect Call: master the basic Trade Maths and Selling Skills

Defining your sales goal

Key stakeholder needs: Shopper, Retailer, Brand 

 

What to position to the retailer-

The Commercials - Size of the prize
Benefits vs Features 
Retailer profitability (basic Trade Maths)

 

For more information or to order your report, please contact us on +27 (0) 31 303 2803 or info@tradeintelligence.co.za  

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