Why Invest In This Report

• Quantified insights to guide investment, resource allocation, and growth strategy

• Clarity on where to play and how channels are evolving 

• Benchmark your growth against reliable data

• Confidence to act with a clear view of opportunities and risks across channels

• Optimise your strategies for how shoppers shop by mission and across channels

Content Framework 

• Economic Context
• SA FMCG Market Size & Forecast
• SA FMCG Shopper Channels
  • Shopper missions and cross-shopping
  • Channel Portraits - Performance and outlook by shopper channels and sub-channels
  • Primary Channels: Supermarkets, Discounters, Hypers & Wholesalers
  • Secondary Channels:  E-Commerce and Primary Convenience
  • Specialist FMCG Channels: Health and Beauty, Liquor, QSR and others

Includes commentary on dynamics impacting market and channel sizes and forecasts.

Research Retail Hub

Insights and information to develop commercial, customer-centric business strategies and activation plans.

Capability Building

Face-to-face workshops to engrain a commercial mindset, improve customer-centricity, sales effectiveness, and in turn profitability