Trade Intelligence provides insight, commentary and profiles on the SA Fast Moving Consumer Goods trading environment and the major retail and wholesale players. We promote effective and profitable trading relationships and upskill best talent across the industry.
Founded in 2004, (Ti) Trade Intelligence is South Africa’s leading source of consumer packaged goods retail business research and insights and capability-building solutions designed specifically to support achieving efficient and profitable retailer-supplier trading engagement.
The Ti analyst team is at the core of our business, its role being to gather the data and insights required to equip key stakeholders with essential knowledge to trade and engage in the South African fast-moving consumer goods (FMCG) industry.
To be the trusted source that understands the heart of the South African FMCG industry, in order to equip businesses with insights and essential tools to achieve their goals.
To promote effective and profitable retailer-supplier trading relationships and to upskill and inspire best talent across the Southern African FMCG industry.
Ti analysts engage with retailers, suppliers and commercial stakeholders across the FMCG industry to gather the data and insights informing our retail research reports, supporting manufacturers to align and deliver relevant customer business plans.
The Ti research reports underpin our learning solutions providing FMCG industry insights, knowledge, skills and tools for all levels of your business to support informed and profitable retailer-supplier engagement. More
A single source of weekly industry news delivered to a targeted 10,000 recipients across the South African and global FMCG industry.
An excellent read – incisive, insightful, compact and irreverent with some ‘insider’ scoop.
Ti analysts focus on primary research supported by extensive retailer and supplier interviews and in-store immersions. Report content is informed by:
Annual and bi-annual face-to-face interviews with C-suite executives and decision-makers across South Africa's leading FMCG suppliers and retailers
- 45+ local and multi-national FMCG supplier and retail businesses
- 270+ senior managers, executives and board members
Supported by weekly scanning, collection and analysis of published grocery retail news and trends – both global and local
Ti analysts study and monitor:
South African market PESTLE performance, shopper demographics, channel performance and dynamics, in order to understand their impact on the food and grocery retail sector and to predict future performance
South Africa's grocery retailer performance, strategic and operational direction and how these translate into opportunities for their suppliers
"My suppliers keep changing their account managers, so there is no understanding of my business, how to handle my account or service my needs."
"Suppliers repeatedly present us with innovation that has no sound commercial proposition or benefit to my business."
"We want to improve efficiencies, but supplier foundation knowledge about my business is lacking."
"The Trade Profiles serve as a fantastic tool for new entrants and a great refresher for the more experienced."
"We seldom get to hear the trade speak about their needs and expectations, but we are making decisions about trade spend."
"I don’t know what promotions to run in which stores to reach the shoppers I want to connect with."
"I have to put together commercial business plans for each of my key customers, but I don’t have the facts I need about their business to base my plan on."
"I use the internet (online report) access to plan before a meeting. I find the topline issues assist me to achieve a quick overview in a busy schedule."
Which businesses do we engage with?
Wholesale / Retail / Hybrid
Corporate Front Shop Pharmacy
How does Ti support the manufacturer annual business planning process?
Ti solutions services are designed to support manufacturers' annual business planning process – from trend forecasting, future-proofing company strategy and informing supplier executive views to retail customer business planning and alignment at key account level.
"Providing cross-functional decision-making teams with the information and customer insights they need to know, when they need to know it."- Ti Analysts
MEET THE TEAM
Adrienne Osberg | Corporate Retail Analyst and Shopper Marketing Expert
Andrea du Plessis | Corporate Front Shop Pharmacy and Formal Independent Analyst
Annomi Kriel | Business Development Manager
Carey Leighton | Financial Analyst
Janene Laas | Associate General Manager
Katia Benedetti | Associate Copywriter
Kerry Eliott | Associate Senior Analyst
Kirsty de Klerk | Shared Services Manager
Nathalie Lukubisa | Platform Administrator
Nick Paul | Trade Tatler Editor and Associate Copywriter
Shelley van Heerden | Sales and Client Service Coordinator
Sinethemba Lamula | Receptionist and Office Administrator
Thobeka Magubane | Client Service Administrator and Junior Analyst
JOIN THE TEAM
Passionate about the consumer goods industry? Get in touch