Date:
Time:
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Event Info

Why Invest

PROGRAMME OBJECTIVES

  • Understanding how your business and your retailers generate and report on income and profit​
  • Introducing the terminology and methodology of basic trade maths calculations into your everyday thinking​
  • Teach delegates how to do basic retail maths equations and use them to support robust commercial proposals that positively influence the P&L​
  • Engage with more confidence in commercial discussions with sales/key account teams

PROGRAMME OVERVIEW

The Context

  • The retail mission

Customer profitability calculation

  • Profit, Margin and Mark-up​
  • The Impact of Price Changes​
  • Contribution to Margin, Margin Mix (Promotional Impact)​

The Income Statement

  • Understanding the P&L​
  • Impacting the P&L​
  • Key Stock Management Measures​
  • Promotional Effectiveness​

Building Commercial Propositions 

  • Putting it all together
  • Action planning

 

OUTCOMES

  • Understand the commercials of customer management:
  • Ability to do calculations of 
    • Mark-up
    • Gross margin & blended margin 
    • Gross profit
  • Cognisance of the customer’s need to generate profit, cash & volume
  • Be able to read & understand income statements
  • Understand the impact of price & volume changes on profit (price increases & promotions with calculations)
  • Understand the difference between front & back margin
  • Knowledge of and ability to calculate  key trading efficiency levers to influence top & bottom line
  • Get a view of the effect of stock management on profitability – with an understanding of the formulae to calculate
  • Ability to build commercial propositions

TARGET ATTENDEES

  • Key Account Managers
  • Customer teams
  • Sales teams (Divisional and Regional Managers)
  • Buyers

DURATION AND FACILITATION

  • 1 day in workroom or online
  • Trade Maths specialist facilitator

Book for your team or book for the public workshop on the 8th of May 2024.

For more information or to order your report, please contact Shelley van Heerden on +27 [0] 31 303 2803 | info@tradeintelligence.co.za or visit www.tradeintelligence.co.za

 

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