Date:
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Event Info

Why Invest

PROGRAMME OBJECTIVES

 

  • Understand how manufacturers and retailers/wholesalers generate income and profit 
  • Understand the principles of building robust, sustainable, profitable commercial propositions for mutual benefit
  • Embed the terminology and methodology of trade maths calculations in everyday thinking
  • Engage with more confidence in commercial customer discussions

 

TARGET ATTENDEES

 

  • Junior key account managers
  • Category and brand managers
  • Sales teams (divisional and regional managers)
  • Junior Buyers

OUTCOMES

 

  • Understand the commercials of customer management:

- Income statements
- Margin management levers

  • Know how to do retail maths equations
  • Knowledge and skills for more commercially focused customer propositions

 

 

PROGRAMMES OVERVIEW

The Context

  • Impact of financial decision making
  • Basic income statements

Retail Productivity and Profitability

  • Retailer key financials – basic financial statement concepts
  • How retailers improve profitability – trading terms and managing the margin mix
  • Customer cost drivers – cost of money, investment buying, inventory management, stock efficiencies.

Price Increase

  • Understanding the 1% – pricing

Promotional Effectiveness

  • Effective promotion calculations (rate of sale)

Applying Business Financial Practices

  • Implementing, tracking, improving

TIME & DURATION 


15 March 2022

1 or 2 full days in workroom or online

Timeslot 1: 08h00 – 12h00
OR
Timeslot 2: 13h00 – 17h00

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