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The independent trade remains a key opportunity for suppliers in South Africa. In fact we would venture to say that its significance as a route-to-market to the informal retail channel, has increased over the past five years. However, with opportunity comes threat, and the independents have become increasingly vulnerable to competition from a number of sides, during the same period.







Formal Independent Channel Report Set – 
Clear perspectives on a channel in transition

The independent fast moving consumer goods (FMCG) market represented by unlisted wholesalers and retailers, remains a key area of opportunity for suppliers in South Africa. The dynamic nature of this market sector, within a context of macro-environmental factors impacting South African retail, is increasing in relevance as a route to market to the informal retail channel. 

The Ti Formal Independent Channel Report Set provides a macro view of the Formal Independent Wholesale and Retail Channel in South Africa, its players, the market dynamics at work and the role the channel plays in the South African FMCG environment.


  • Understand the macro trends impacting wholesale/buying group behaviour and the associated impact on suppliers and other key stakeholders
  • Identify the resulting implications and opportunities for your business
  • Gain insight into the key players and their estimated contribution to the channel
  • Build a relevant route-to-market strategy and customer business plan 
  • Fast, easy access to a ready-to-use insight and image-rich PPT report

Report content

Evolution of the Independent Route-to-Market Formal Independent Wholesale – A Channel in Transition
  • The South African FMCG Route-to-Market
    - Where have we come from?
    - Where are we today?
  • Estimated relative size, scope and growth of the formal independent trade channel in South Africa, taking into account turnover, store footprint and supplier alignment
Key Trends, Impacts and Opportunities  
  • A clear perspective on how independent trade players are responding to current market dynamics, pinpointing the implications and opportunities for consumer goods manufacturers