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Event Info

Why Invest

Kasi Masterclass Series
 

Bite-sized online masterclasses to help small to medium FMCG brands win in the independent trade
 

Trade Intelligence Master Classes are designed to empower small to medium FMCG businesses to be more forward thinking and to implement future fit strategies.

During these master classes, Trade Intelligence steps in as your thinking partner, helping you to turn insights into action.

Why Attend? 

 

 

PRICE

R3,950 per person per master class
R7,900 per person for the half-day workshop    
 

Ready to Get Kasi-Clever?

 

Kasi Masterclass

Flexible Learning: Pick those classes that fit your team's needs

ONLINE MASTERCLASSES CONTENT

(each master class contains theory + activity: e.g. exercises / case studies)
THE INDEPENDENT FMCG ECOSYSTEM
  • Independent channel within the FMCG landscape
  • Independent FMCG channel performance
  • Independent FMCG channel architecture: Wholesale and informal trade
  • Informal FMCG channel trends 
UNDERSTANDING THE INFORMAL SHOPPER
  • Understanding the township shopper
  • Informal Shopper Needs
  • Informal Shopper Trends
CUSTOMER CENTRICITY & THE INFORMAL TRADER
  • Fundamentals of customer centricity in the independent trade
  • Understanding the independent trader
  • Features vs benefits for the trader
HALF-DAY ONLINE WORKSHOP CONTENT 
CUSTOMER PROFITABILITY IN INFORMAL TRADE
  • Customer profitability calculations for independent traders
  • Basics of the income statement (P&L)
  • The impact of price
  • Customer-centric commercial selling propositions
NB – This class is limited to 12 pax due to activities and group work required