- Kickstart your annual business / commercial planning calendar with the right data, intelligence and insights
- Develop a clear understanding by retail customer of the opportunities and threats i.e. the ‘So What?’ for your business and your brands
- Build informed and aligned customer commercial plans
- Customer team: National Account Managers / Key Account Managers / Customer Commercial Managers
- Brand, Shopper Marketing & Category Managers
- Customer Operations Managers
- Understand current and forecast retail trading conditions, the impact on shopper behaviour and retailers’ response
- Insight for optimal ROI decisions across the major retailers
- Gain deeper insight into your retail customer's strategic focus areas, channel and format strategies and SWOTs as input into building customer centric business plans
- Identify customer opportunities for your business
- Brand, category and sales teams that are aligned on where the opportunities lie
- Populated customer business plan templates, if the two-day process is selected
Day 1: Customer Opportunities Workshop
The SA FMCG trading landscape
- Trading context
- Retailers' comparative performance
- Shopper demands and retail’s response
Retailer deep dive
- Brand and format positioning
- Financial performance
- Store footprint and growth
- Strategic focus areas
- What’s going on in store
Day 2: Customer business plan build
- Population of simple, effective customer business plan templates
Corporate Retail
Independent Retail
Informal Retail
- 2 days
- In workroom or online