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Event Info

Why Invest

Engage more effectively with your retail customer.

PROGRAMME OBJECTIVES

  • SA FMCG landscape is a 2-day on-boarding programme that provides critical contextual understanding of the SA FMCG market and its major retailers.
  • Understand your retail customer’s business, their challenges and the opportunities they present to you

PROGRAMME OVERVIEW

The SA FMCG landscape

  • FMCG market size, shifting channel dynamics
  • Shopper need states 
  • Retail trends
  • Comparative performance across the majors

Discussion by retailer

  • Organisational structure
  • Brand positioning
  • Store numbers and growth
  • Financial performance overview
  • Strategic focus areas
  • Shopper marketing activities
  • What’s going on in store ‚Äč

CONTENT BLOCK

  • Get an overview of the SA fast moving consumer goods (FMCG) landscape
  • Gain insight into SA shopper behaviour and resultant retail trends
  • Get deep insight into each retailer’s performance & strategic focus areas
  • Compare performances across the majors – Who is winning? Who is losing?

TARGET ATTENDEES

  • Graduates and new entrants to the industry
  • Commercial, non-customer facing staff
  • Shopper and customer marketers
  • Field operations
  • Businesses wanting an update on the market

DURATION AND FACILITATION

  • 2 day online workshop
  • 8:30 to 16:30

 

RETAILERS COVERED

Corporate Retail iconCorporate Retail 

Corporate Retail

Independent Retail  Independent Retail 

Independent Retail

Informal RetailInformal Retail 

Informal Retail

For more information, please contact Shelley van Heerden on +27 [0] 31 303 2803 | info@tradeintelligence.co.za or visit www.tradeintelligence.co.za

Combo Deal

 

 

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