• SA FMCG landscape is a 2-day on-boarding programme that provides critical contextual understanding of the SA FMCG market and its major retailers.
• Understand your retail customer’s business, their challenges and the opportunities they present to you

The SA FMCG landscape

• FMCG market size, shifting channel dynamics
• Shopper need states 
• Retail trends
• Comparative performance across the majors

Discussion by retailer

• Organisational structure
• Brand positioning
• Store numbers and growth
• Financial performance overview
• Strategic focus areas
• Shopper marketing activities
• What’s going on in store ​

• Get an overview of the SA fast moving consumer goods (FMCG) landscape
• Gain insight into SA shopper behaviour and resultant retail trends
• Get deep insight into each retailer’s performance & strategic focus areas
• Compare performances across the majors – Who is winning? Who is losing?

• Graduates and new entrants to the industry
• Commercial, non-customer facing staff
• Shopper and customer marketers
• Field operations
• Businesses wanting an update on the market

• 2 day online workshop
• 8:30 to 16:30