Have more impactful growth and sales conversations with your retail customers.
- Understand how manufacturers and retailers/wholesalers generate income and profit
- Understand the principles of building robust, sustainable, profitable commercial propositions for mutual benefit
- Embed the terminology and methodology of trade maths calculations in everyday thinking
- Engage with more confidence in commercial customer discussions
The context
- Impact of financial decision making
- Basic income statement
Retail productivity and profibabilty theory
- Retailer key financials – basic financial statement concepts
- How retailers improve profitability – trading terms and managing the margin mix
- Customer cost drivers – cost of money, investment buying, inventory management, stock efficiencies.rofit, Margin and Mark-up
Margin vs Mark-up
- Understand the commercials of customer management:
- Income statements
- Margin management levers
- Know how to do basic retail maths equations
- Knowledge and skills for more commercially focused customer propositions
- Junior Key Account Managers
- Category Managers
- Brand Managers
- Sales teams (Divisional and Regional Managers)
- Junior Buyers
- Half-day online workshop
- Timeslot 1: 08h00 to 12h00
OR
Timeslot 2: 13h00 to 17h00
- Available dates:
- 14 August 2023