Date:
Time:
Cost:
Event Info

Why Invest

Have more impactful growth and sales conversations with your retail customers.

PROGRAMME OBJECTIVES

  • Understand how manufacturers and retailers/wholesalers generate income and profit 
  • Understand the principles of building robust, sustainable, profitable commercial propositions for mutual benefit
  • Embed the terminology and methodology of trade maths calculations in everyday thinking
  • Engage with more confidence in commercial customer discussions

PROGRAMME OVERVIEW

The context

  • Impact of financial decision making
  • Basic income statement

Retail productivity and profibabilty theory

  • Retailer key financials – basic financial statement concepts
  • How retailers improve profitability – trading terms and managing the margin mix
  • Customer cost drivers – cost of money, investment buying, inventory management, stock efficiencies.rofit, Margin and Mark-up​​

Margin vs Mark-up

OUTCOMES

  • Understand the commercials of customer management: 
    • Income statements
    • Margin management levers
  • Know how to do basic retail maths equations 
  • Knowledge and skills for more commercially focused customer propositions

TARGET ATTENDEES

  • Junior Key Account Managers
  • Category Managers
  • Brand Managers
  • Sales teams (Divisional and Regional Managers)
  • Junior Buyers

DURATION AND FACILITATION

  • Half-day online workshop
  • Timeslot 1:  08h00 to 12h00
    OR
    Timeslot 2: 13h00 to 17h00
     
  • Available dates:
  • 14 August 2023

For more information, please contact Shelley van Heerden on +27 [0] 31 303 2803 | info@tradeintelligence.co.za or visit www.tradeintelligence.co.za

 

 

 

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