- Understand what effective strategic customer contact involves
- View the selling skills required for effective customer contact
- Role playing – Get a chance to practice the new skills learnt
- Sales teams (Regional and Field Managers)
- Key Account Managers
- Understand and practice skills required for effective customer contact
- Identify and propose benefits to the customer/stakeholders
- Deliver propositions in a structured, persuasive manner to reach a sales agreement that drives mutual growth
- Gain skills and confidence in your ability to close the deal
- Interface more effectively with customers
- Improve long-term relationships with customers
Role and Purpose of Effective Customer Contact
- An introduction to key account management and its role in the FMCG market – How have things changed?
- An outline of the typical roles and responsibilities of customer-facing staff
Negotiation/Selling Skills Required for Effective Sales
Role Playing – Putting Skills into Practice
- 1 full day in workroom or online
- Selling skills specialist facilitator
- 6 to 12 people per group due to role playing
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