Trade Intelligence Logo

• Understand what effective strategic customer contact involves
• View the selling skills required for effective customer contact
• Role playing – Get a chance to practice the new skills learnt

• Sales teams (Regional and Field Managers)
• Key Account Managers

• Understand and practice skills required for effective customer contact
• Identify and propose benefits to the customer/stakeholders
• Deliver propositions in a structured, persuasive manner to reach a sales agreement that drives mutual growth
• Gain skills and confidence in your ability to close the deal
• Interface more effectively with customers
• Improve long-term relationships with customers

Role and Purpose of Effective Customer Contact

• An introduction to key account management and its role in the FMCG market – How have things changed?
• An outline of the typical roles and responsibilities of customer-facing staff

Negotiation/Selling Skills Required for Effective Sales

Role Playing – Putting Skills into Practice