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Event Info

Why Invest

PROGRAMME OBJECTIVES

 

  • Understand what effective strategic customer contact involves
  • View the selling skills required for effective customer contact
  • Role playing – Get a chance to practice the new skills learnt

TARGET ATTENDEES

 

  • Sales teams (Regional and Field Managers)
  • Key Account Managers

OUTCOMES

 

  • Understand and practice skills required for effective customer contact
  • Identify and propose benefits to the customer/stakeholders
  • Deliver propositions in a structured, persuasive manner to reach a sales agreement that drives mutual growth
  • Gain skills and confidence in your ability to close the deal
  • Interface more effectively with customers
  • Improve long-term relationships with customers

 

PROGRAMME OVERVIEW 

 

Role and Purpose of Effective Customer Contact

  • An introduction to key account management and its role in the FMCG market – How have things changed?
  • An outline of the typical roles and responsibilities of customer-facing staff

Negotiation/Selling Skills Required for Effective Sales

Role Playing – Putting Skills into Practice

 

DURATION & FACILITATION

 

  • 1 full day in workroom or online
  • Selling skills specialist facilitator
  • 6 to 12 people per group due to role playing

DELEGATE FEEDBACK

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