Date:
Time:
Cost:
Event Info

Why Invest

PROGRAMME OBJECTIVES

  • Get an overview of the SA fast moving consumer goods (FMCG) industry
  • Gain insight into the global shifts and trends shaping the SA shopper and local retail trends
  • Understand how retailer strategies relate to their trading brands, retail formats and the in-store offering

TARGET ATTENDEES

  • Graduates and new entrants to the industry
  • Field operations

OUTCOMES

  • Understand the FMCG industry, the retail trends and shopper needs that are driving trading dynamics and retailer strategies
  • Understand the differences between the major retailer strategies, formats and what’s happening in store​

DURATION & FACITATION 

  • Approximately 1½ hours, self paced
  • Online module including video presentations and online quizzes to assess basic knowledge 

PROGRAMME OVERVIEW

The SA FMCG landscape 

  • What is FMCG retail
  • Retail channels and key players
  • Shopper needs

Retail Trends –  What is shaping FMCG in SA

  • Global shifts and trends shaping the industry
  • Local retail trends

SA FMCG Retailers

  • Overview of major retailers
  • Trading brands and store formats
  • Strategic focus areas
  • What’s happening in-store

 

RETAILERS COVERED

Corporate Retail iconCorporate Retail 

Corporate Retail

Independent Retail   Independent Retail 

Independent Retail

Informal Retail  Informal Retail 

Informal Retail

 

DELEGATE FEEDBACK

Click HERE to return to the School of retail page