- Get an overview of the SA fast moving consumer goods (FMCG) industry
- Gain insight into the global shifts and trends shaping the SA shopper and local retail trends
- Understand how retailer strategies relate to their trading brands, retail formats and the in-store offering
- Graduates and new entrants to the industry
- Field operations
- Understand the FMCG industry, the retail trends and shopper needs that are driving trading dynamics and retailer strategies
- Understand the differences between the major retailer strategies, formats and what’s happening in store
- Approximately 1½ hours, self paced
- Online module including video presentations and online quizzes to assess basic knowledge
The SA FMCG landscape
- What is FMCG retail
- Retail channels and key players
- Shopper needs
Retail Trends – What is shaping FMCG in SA
- Global shifts and trends shaping the industry
- Local retail trends
SA FMCG Retailers
- Overview of major retailers
- Trading brands and store formats
- Strategic focus areas
- What’s happening in-store
Corporate Retail
Independent Retail
Informal Retail