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Event Info

Why Invest

PROGRAMME OBJECTIVES

  • Get an overview of the SA fast moving consumer goods (FMCG) industry
  • Gain insight into the global shifts and trends shaping the SA shopper and local retail trends
  • Understand how retailer strategies relate to their trading brands, retail formats and the in-store offering

TARGET ATTENDEES

  • Graduates and new entrants to the industry
  • Field operations

OUTCOMES

  • Understand the FMCG industry, the retail trends and shopper needs that are driving trading dynamics and retailer strategies
  • Understand the differences between the major retailer strategies, formats and what’s happening in store‚Äč

DURATION & FACITATION 

  • Approximately 1½ hours, self paced
  • Online module including video presentations and online quizzes to assess basic knowledge 

PROGRAMME OVERVIEW

The SA FMCG landscape 

  • What is FMCG retail
  • Retail channels and key players
  • Shopper needs

Retail Trends –  What is shaping FMCG in SA

  • Global shifts and trends shaping the industry
  • Local retail trends

SA FMCG Retailers

  • Overview of major retailers
  • Trading brands and store formats
  • Strategic focus areas
  • What’s happening in-store

 

RETAILERS COVERED

Corporate Retail iconCorporate Retail 

Corporate Retail

Independent Retail   Independent Retail 

Independent Retail

Informal Retail  Informal Retail 

Informal Retail

 

DELEGATE FEEDBACK

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