Introduction to SA FMCG Retail

Get an overview of the SA fast moving consumer goods (FMCG) industry
Gain insight into the global shifts and trends shaping the SA shopper and local retail trends
Understand how retailer strategies relate to their trading brands, retail formats and the in-store offering

Graduates and new entrants to the industry
Field operations

Understand the FMCG industry, the retail trends and shopper needs that are driving trading dynamics and retailer strategies
Understand the differences between the major retailer strategies, formats and what’s happening in store

Approximately 1½ hours, self paced
Online module including video presentations and online quizzes to assess basic knowledge

The SA FMCG landscape

What is FMCG retail
Retail channels and key players
Shopper needs

Retail Trends – What is shaping FMCG in SA

Global shifts and trends shaping the industry
Local retail trends

SA FMCG Retailers

Overview of major retailers
Trading brands and store formats
Strategic focus areas
What’s happening in-store

Corporate Retail icon Corporate Retail

Corporate Retail

Independent Retail

Independent Retail

Informal Retail

Informal Retail

DELEGATE FEEDBACK

"Best industry training in the market. A logical approach to retailers in South Africa."

Demand Planning and Strategy Manager

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