Shopper Marketing at Retail Report Set on Trade Intelligence

29 Apr - 3 May

Shoprite Share alike
For yonks now, Christo Wiese has exercised control over the Shoprite Group by wielding his special deferred shares, which carry more votes than ordinary shares... More
Clicks Privates on parade
More on that growth in private label, which so intrigued us when we reported on the Click results last week. No-name brands, as they used to be called, have pla... More
Pick n Pay Burning down the house
While we wait in anticipation for the arrival of the Pick n Pay results, a story that will leave Woolies relieved that its turn in the fish-shooting barrel appe... More
Unilever Skin deep
Turns out that Dove’s Real Beauty campaign of several years ago was no flash in the pan. A new study by the brand shows that 71% of South African women don’t fe... More

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shopper, marketings, dashboard, retailer, FMCG,

Equipping you with tools to effectively attract the shopper

There has never been a more important time to understand the shopper. Brick and mortar stores have remained resilient whilst online shopping has accelerated. Although the overarching shopper need states still hold true, how they have translated in the pandemic context has adjusted shopper behaviour and missions.

Attracting the shopper is a strategic imperative for retailers and suppliers and this Shopper Marketing at Retailer Report Set and Shopper Marketing at Retail Dashboard is designed to equip you with the tools to effectively attract the ever-demanding shopper.