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Why Invest

Latest Retailer TV ads

29 Apr - 3 May
  • Shoprite Share alike
    For yonks now, Christo Wiese has exercised control over the Shoprite Group by wielding his special deferred shares, which carry more votes than ordinary shares... More
  • Clicks Privates on parade
    More on that growth in private label, which so intrigued us when we reported on the Click results last week. No-name brands, as they used to be called, have pla... More
  • Pick n Pay Burning down the house
    While we wait in anticipation for the arrival of the Pick n Pay results, a story that will leave Woolies relieved that its turn in the fish-shooting barrel appe... More
  • Unilever Skin deep
    Turns out that Dove’s Real Beauty campaign of several years ago was no flash in the pan. A new study by the brand shows that 71% of South African women don’t fe... More


TI ANALYST PERSPECTIVE

The shopper is driving the evolution of the retail landscape, their demanding needs are creating the trends that are forcing retailers across all channels to respond and evolve. As suppliers, an intimate understanding of the South African shopper is key to winning them over where it matters most.

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Shopper Marketing at Retail Report Set – 
Equipping you with tools to effectively attract the shopper

There has never been a more important time to understand the shopper. Brick and mortar stores have remained resilient whilst online shopping has accelerated. Although the overarching shopper need states still hold true, how they have translated in the pandemic context has adjusted shopper behaviour and missions.

Attracting the shopper is a strategic imperative for retailers and suppliers and this Shopper Marketing at Retailer Report Set and Shopper Marketing at Retail Dashboard is designed to equip you with the tools to effectively attract the ever-demanding shopper.

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WHY INVEST IN THIS REPORT

  • Understand the latest shopper behaviour and how shoppers have evolved due to the COVID pandemic
  • Gain insights into physical and digital shopper missions to identify opportunities for your business in the shopper journey
  • Understand the evolution of shopper need states, which have held true during the pandemic but have translated differently in their real world application
  • Identify the latest trends in how the retailers are attracting the shopper

CONTENT FRAMEWORK

 A strategic guide to attracting the shopper

  • The evolution of shopper marketing as a discipline
  • The South African shopper and shopper segmentation
  • A broad category view of shopper behaviour, path to purchase and shopper missions
  • Evolving shopper need states and trends
  • Retailer response to shopper needs states with insights and recommendations

FORMAT & FREQUENCY

Shopper Marketing at Retail Report Set content  is updated annually, for more information contact us