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Why Invest

FMCG Shopper Marketing Report

Build a winning shopper marketing strategy based on an in-depth understanding of the FMCG landscape and grocery shoppers who rule it

As shopper marketers, we must acknowledge that our personal experience or observations of FMCG retail may not necessarily be representative of the whole landscape and we must also remember that things change rapidly in this dynamic industry. 

This report brings together illuminating facts and insights about the FMCG landscape, shoppers’ evolving needs and how retailers are responding to them.

Why Invest In This Report

  • Get insight into the spectrum of South African grocery shoppers – who they are and what they need
  • Learn about the FMCG retail landscape – who is reaching the most shoppers? Where else are these shoppers shopping? Which retail brand do shoppers perceive to be the most unique?
  • Be inspired by the shopper marketing options available to brands
  • Gain actionable insights for building winning shopper marketing activation plans

Who Will Use This Report

Shopper marketing, trade marketing, category management, brand management, retail execs, key account managers, field team managers, business intelligence teams

Content Framework 

  • Eight key influences on shopper marketing
  • Shopper marketing defined
  • Shopper needs
  • Shifts in shopper needs and behaviour
  • The impact of loadshedding
  • The South African retail landscape
  • Retail shopper strategy and execution
  • Key take-outs and recommendations

Pricing

Ti Shopper Marketing Report 2023 

Price    R 79 995 (ex. VAT)

Report Unpack (Live via Zoom)

20 September 2023 |  08:30 – 10:00

3 free seats with purchase of the report
(Additional seats at R1,500 pp)

For more information or to order your report please contact Shelley van Heerden on +27 [0] 31 303 2803 | info@tradeintelligence.co.za or visit www.tradeintelligence.co.za

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