Why Invest In This Report

• Get insight into the spectrum of South African grocery shoppers – who they are and what they need
• Learn about the FMCG retail landscape – who is reaching the most shoppers? Where else are these shoppers shopping? Which retail brand do shoppers perceive to be the most unique?
• Be inspired by the shopper marketing options available to brands
• Gain actionable insights for building winning shopper marketing activation plans

Who Will Use This Report

Shopper marketing, trade marketing, category management, brand management, retail execs, key account managers, field team managers, business intelligence teams

Content Framework 

• Eight key influences on shopper marketing
• Shopper marketing defined
• Shopper needs
• Shifts in shopper needs and behaviour
• The impact of loadshedding
• The South African retail landscape
• Retail shopper strategy and execution
• Key take-outs and recommendations

Research Retail Hub

Insights and information to develop commercial, customer-centric business strategies and activation plans.

Capability Building

Face-to-face workshops to engrain a commercial mindset, improve customer-centricity, sales effectiveness, and in turn profitability