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Event Info

Why Invest

A strategic look at your retail customer for best ROI

PROGRAMME OBJECTIVES

Achieve cross-functional executive understanding of, and insight into, the retail customer landscape and the resulting implications for your business and your trade investment .

TARGET ATTENDEES

Designed for executive and senior management teams across key functions – customer, commercial, brand, supply chain and operations.

PROGRAMME OUTCOMES

  • A contextualised understanding of the macro factors influencing shopper need states 
  • A view of who is winning and losing in the corporate and independent channels
  • An understanding of retail trends and the opportunities they provide for you to grow your business
  • Insights on growth opportunities in
  • A channel of your choice 

DURATION & FACILITATION

  • 4.5 hour presentation and discussion
  • In boardroom or online 

 

PROGRAMME OVERVIEW

Understand your trading context 

How is the landscape changing?
Who is winning, who is losing?
Shopper need states shaping the agenda

Global and local retail trends

Future outlook – Where to for growth?

Deep dive into a channel of your choice

 

 

Corporate Retail
 

 

Independent Retail
 

Informal Retail 
 

The briefing gave my team invaluable insights into the context in which we are building our business, brand, shopper, supply chain and customer plans 

– CEO, major manufacturer

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