Checkers How does your margin grow?
Look, if Shoprite couldn’t make a buck from it, they wouldn’t be doing it. So giveaways, with which we have at times expressed mild exaggeration, have become hard news now, and worth of inclusion above the fold as it were. So here goes: Checkers have launched the newest iteration of the “Little” campaign for the wee ones, and it’s not a Little Store, it’s a Little Garden, with 24 different seedlings to collect including eight veggies, eight flowers and eight herbs. Customers will be rewarded with one Little Garden seedling kit, containing a small biodegradable pot, a soil pod, seed paper and a pop-out name tag for every R150 spent in any Checkers or Checkers Hyper store across South Africa.
Comment: Stroke of genius, as always, this time with more of the feel-good factor than the nag equation. And why, after all, should the very young be spared all the frustration and heartbreak of growing your own veggies, eh?