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Why Invest

CONVENIENCE CHANNEL REPORT

The convenience channel is growing – exploit the opportunities

Shoppers want “convenience” - is your brand delivering the type of convenience they want, how they want it and when they want it?

Shoppers are becoming increasingly demanding and their need for convenience is shaping their behaviour in multiple ways, from dictating how and when they shop to influencing their product and store choices. The Trade Intelligence Convenience Channel report explores a broader understanding of the concept of convenience in retail, which goes beyond the traditional convenience channel of corner stores and forecourt retail, looking deeper into what convenience shoppers are demanding. Retailers are taking up the challenge in innovative ways, thus creating a dynamic space in which opportunities for growth abound for the savvy market player.

 Why Invest In This Report

  • Expand your definition of convenience to identify and capitalise on opportunities for your business 
  • Understand the market value of the ‘size of the prize’
  • Be inspired by what retailers are doing both locally and internationally in the convenience space 
  • Build shopper propositions based on a deep understanding of what convenience means to different shoppers

Who Will Use This Report

Decision-makers and strategists (executives, marketers, trade or channel managers, retailers) who want to reach the convenience-seeking shopper.

Content Framework 

  • Unpacking ‘convenience
  • Market size and dynamics
  • Shopper needs
  • Retail trends
  • The future of convenience
  • Where to for growth?

Pricing

Ti Convenience Channel Report

R60,000 (ex. VAT)
Report available in PDF and PPT

Ti Convenience Channel
Online Retail Briefing

R3,650 per person (ex. VAT)
OR 3 free seats with purchase of the report

For more information or to order your report, please contact Shelley van Heerden on +27 [0] 31 303 2803 | info@tradeintelligence.co.za or visit www.tradeintelligence.co.za

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