Content Framework 

• The dynamics shaping current shopper behaviour
• Shopper profiles
  Insights into various shopper segments such as low, middle and high household-income shoppers, as well as into generations (Gen Z, Millennials, Gen X, Baby Boomers).
• Retailer profiles – How do the different retailers’ shopper bases compare?
• Shopper behaviour and needs – Based on a recent online survey of over 1,200 grocery shoppers

Why Invest in This Intel

• Equip marketing and trade teams with a comprehensive understanding of the FMCG shopper landscape and trends
• Ground brand and shopper marketing strategies in a solid understanding of who shoppers are and what they need
• Base initiatives around creating value by understanding what ‘value’ actually means to your target shopper 
• Bust some myths ​– make decisions based on data, not preconceived ideas

Who Will Use This Report

Anyone who wants to understand the current FMCG shopper landscape and the emerging Gen Z shopper.

Format

Research Retail Hub

Insights and information to develop commercial, customer-centric business strategies and activation plans.

Capability Building

Face-to-face workshops to engrain a commercial mindset, improve customer-centricity, sales effectiveness, and in turn profitability