Event Info

Why Invest

SA Grocery Shopper Report

Decoding current shopper behaviour

Fine-tune strategies for your target shopper segments

Content Framework 

  • The dynamics shaping current shopper behaviour
  • Shopper profiles
    Insights into various shopper segments such as low, middle and high household-income shoppers, as well as into generations (Gen Z, Millennials, Gen X, Baby Boomers).
  • Retailer profiles – How do the different retailers’ shopper bases compare?
  • Shopper behaviour and needs – Based on a recent online survey of over 1,200 grocery shoppers

Who Will Use This Report

Anyone who wants to understand the current FMCG shopper landscape and the emerging Gen Z shopper.

Why Invest in This Intel

  • Equip marketing and trade teams with a comprehensive understanding of the FMCG shopper landscape and trends
  • Ground brand and shopper marketing strategies in a solid understanding of who shoppers are and what they need
  • Base initiatives around creating value by understanding what ‘value’ actually means to your target shopper 
  • Bust some myths ‚Äč– make decisions based on data, not preconceived ideas




Free Webinar

20 June 2024 | 8:30-9:30

Get shopper insights to inform winning shopper strategies.



See more Trade Intelligence Products

Research Retail Hub

Insights and information to develop commercial, customer-centric business strategies and activation plans.

Capability Building

Face-to-face workshops to engrain a commercial mindset, improve customer-centricity, sales effectiveness, and in turn profitability


Connect with us

Interested? Or have a question? Leave your details and we will contact you.