Trends Because we’re appy
Here, according to our colleagues over at Business Day, is a 6 point checklist for retailers wishing to use mobile applications (“Apps”) to own 2015, which we optimistically view as property worth owning, leading as it will to 2016 which we confidently expect to be a humdinger:
Apples with apples, on apples: The punters are all about price comparison, on every conceivable device. Transparency people! And of course, sharp pricing.
Ug got new app: By all means, reach out to the consumer with apps. Just make sure they’re not the same old app you launched with 2 years ago, people are as discerning about their retailers apps as they are about the prices…
Justify my love: Make sure your app is geared at snagging the loyalty of your chosen audience. And if necessary, snag a celeb to throw their weight behind it. Not Steve Hofmeyr tho.
Who me?: “Hey, Annomi Kriel, how’re you doing? Like those apples you got from us last week? You’re not finding this kind of creepy are you? Goood.” Personalise, personalise, personalise.
Analyse that: Hire a wonk, Heck, hire ten. You need number geeks to help you with all that crunchy new data your apps are funnelling into your business.
We were told there would be jetpacks: Watch out for new trends – like tracking your customer’s path thru your store via low-energy Bluetooth. Scary stuff.
For less in the way of facetious obscurity on this vital topic, might we suggest you head over here