Pick n Pay Lucky number 6
If it’s a corporate slogan you’re after, here’s one for you: Quietly Chipping Away Since 1893. Solid, respectable, reliable, sensible. Quietly chipping away is what Pick n Pay have been doing since 2010 in Zambia, where they opened their 6th store this week, in the jacaranda-lined streets of the copperbelt town of Luanshya. The store itself is a moderate 1,250m2 in area carrying 4,500 locally-tailored lines and boasting a butchery, bakery, hot food section, and fruit and vegetable department. When PnP first moved on Zambia they undertook to source 50% of their stock locally; they’re now up to 75% from Zambian manufacturers, agents, and importers. PnP’s strategy on the continent is to grow critical mass where they already have presence while keeping their eye on other geographic opportunities, if that’s a thing.
Comment: This in contrast to the perhaps more gung-ho approach of the competition. Time will tell which one worked best.