Unilever Also: advancing; expanding; growing; ripening; maturing.
In a flabbergasting strategic about-turn, Unilever is shifting its focus of the past few years from developing markets to aspiring markets. Previously, you will recall, Le Grand Bleu was targeting emerging markets for growth … sorry, what? Oh yes, now that you mention it there does seem to be a passing resemblance. It turns out that markets may develop, emerge and aspire simultaneously. What’s new for U, however, as pointed out in a press briefing by global CEO Paul Polman in Jhb recently, is that they’re bringing their sustainable living plan into the supplier network, sourcing agricultural raw materials from 500,000 small suppliers globally, and have committed Eur200million to helping these suppliers deal with the fluctuations in price as a result of flooding and drought.
Comment: Still treading the doing good is good for business path, then, and trying to keep it from leading them through any rainforests also.