There is more than one way of being a supplier. You can go around putting up massive factories and head offices all over the show, and recruiting every smart young marketing graduate you clap your eyes on. Or you could be Fore Good, who represent existing global brands locally and have, as far as we can discern, been doing so since 2004. Latest business to fall under the Fore Good spell is the UK’s Premier Foods, makers of Ambrosia, Bachelors and Sharwood’s. They will be joining in the Fore Good stable such pedigreed stock as Bioplus, Duracell, Miracle Whip, Tampax and Canderel and will be brought to market by some of Fore Good’s 4,500 staff who offer inter alia procurement, logistics, storage, distribution, sales, merchandising, commercial development, key accounts, information gathering, branding and shopper marketing to discerning partners.
Comment: A heck of a business, yet scarcely a household name. Letting the brands speak for themselves as it were.