The recipe for retail success in South Africa requires a defined and actionable social purpose. And a business that knows all about recipes is KFC, which late last month announced that it would FINALLY reveal its secret recipe. We only half fell for that one – turns out Col. Sanders’ crew did reveal a recipe of sorts, by open-sourcing the blueprint to its 16-year-old Add Hope initiative to end child hunger. In what it called “The Biggest Hunger Hack”, KFC, in partnership with the University of Johannesburg, challenged 60 young minds to “supercharge” the Add Hope ‘recipe’ to make it even more impactful. Ideas from the hackathon will be tested over the next six months, when the winning solution for tackling child hunger could receive up to R1m in seed funding. Next, Dis-Chem has renewed its partnership with Parkrun South Africa as the official pharmacy retail partner for the next three years. According to CEO, Rui Morais, “Parkrun is a powerful example of how [illness] prevention can be simple, free, and inclusive, and we are proud to support a movement that inspires people to move together, stay well, and build a healthier South Africa.” And finally, Mars (the manufacturer of pet products, not the bars) and retailers Pick n Pay, Takealot, and Pet Express (Mr D’s on-demand pet products offering) are collaborating on a nationwide initiative to promote pet well-being. The effort extends Mars’ “A Better World for Pets™” mission beyond just products to include education, awareness, adoption opportunities, and responsible pet care guidance. As part of their commitment, the partners will donate nearly 1,000kg of pet food to animal welfare organisations and support the expansion of sterilisation campaigns. They will also leverage their platforms to promote responsible pet care, highlight adoption, and share advice on pet nutrition and well-being.
Comment: Well done to all the above for shifting their focus from the bottom line to tangible social and community impact.