Woolworths Gimme, gimme, gimme
In this age of instant gratification, we all want it now – whether it’s the next episode of a series we’re binge-watching or our weekly groceries delivered within the hour. The same applies to our loyalty rewards, which is why starting this month, Woolworths will be rolling out its souped-up MyDifference loyalty programme, offering tiers, discounts, vouchers and rewards through gamification. While the previous MySchool and WRewards mechanics still apply – i.e., where a percentage of spend is allocated to shoppers’ chosen causes – the new programme also offers instant rewards, much like competitors Shoprite (Xtra Savings), Pick n Pay (Smart Shopper), and SPAR (Rewards). MyDifference will work through a physical and/or virtual rewards card, but to access all its benefits, shoppers will be required to download the app and register for the programme. Then there are the tiers, where (obvs) the more you spend, the greater your reward. The programme offers three reward tiers: Loyal (for those who spend up to R11,999 per year at Woolies), Ambassador (R12,000 to R35,999 in spend per year) and VIP (more than R36,000 per year), with various benefits that are too numerous to mention here. But if you really can’t wait and need to know RIGHT NOW, have a read of the programme’s T&Cs.
Comment: We do love loyalty programmes, and honestly, Woolies’ was lacking a little something. We’re interested to see how this one fares.