Tiger Brands Hands, knees, heels and lawyers
Some time ago, you will recall, Tiger Brands took Adcock Ingram to court over the labeling on Adock’s TLC camphor cream, which bore, they contested, too striking a resemblance to their own (already confusingly-named), more established Ingram’s Camphor Cream. The South Gauteng High Court has found in favour of the Stripy One, ordering Adcock to “desist from ambush marketing”. While Adcock mounted a spirited defence, questioning the validity of the Ingram’s brand name, the court found that when the business had unbundled from Tiger, it had waived its rights, including goodwill, in respect of the Ingram’s Camphor Cream brand, and had been generously compensated for these rights.
Comment: With 82% of the camphor cream market, and sales of 12 million jars in 2010, Tiger would be a little litigious.