It’s results time for the world’s biggest beer brewers AB InBev, Heineken and Carlsberg, allowing us to draw some interesting parallels and contrasts shaping this highly contested liquor category. The most significant similarity is that all three companies saw their share prices drop (Heineken >8%, AB InBev >11.5%, Carlsberg >7%) as investors were disappointed by declining volume figures. They’re also all similarly concerned about the effect that global economic factors (trade tariffs, economic uncertainty, etc. etc.) will have on their bottom line, with some experts warning that the price increases currently supporting profits are unsustainable as consumers feel the pinch and are drinking less for health reasons. Their performances by global regions differed somewhat, with Heineken showing strong growth in Africa and Asia, while Carlsberg reported “weaker-than-expected” performance in the East. AB InBev experienced sharp declines in its key markets of Brazil and China, which drove its overall volume miss, in part because (in Brazil’s case) it hiked prices earlier than Heineken, which in turn benefited the latter as consumers shifted to the green bottle. Now we’ll mix the drinks a little and throw in some results from Diageo, which is better known for its spirits. While the company shared similar concerns to the brewers regarding global economic challenges, it took the high(er) ground in terms of the volume game, pointing towards a consumer who prefers to drink less, but better – a strategic opportunity for a spirits company, which is more difficult for brewers to, ahem, tap into.
Comment: Purchasers of Ti’s 2025/2026 Liquor Report will already be familiar with some of the trends mentioned above. If you’re involved in liquor retailing of any sort, we suggest you get your hands on it too. See more about it here.