- Develop a clear understanding by retail customer of the opportunities and threats i.e. the ‘So What?’ for your business.
- Client Executives
- Divisional & Senior Regional Managers
- Customer Operations Managers
- 1 day
- 2 days if all retailers are covered
- In workroom or online
- Understand current and forecast retail trading conditions, the impact on shopper behaviour and retailers’ response
- Insight for optimal ROI decisions across the major retailers
- Gain deeper insight into your retail customer's strategic focus areas, channel and format strategies and SWOTs as input into building customer centric business plans
- Identify operational opportunities for your business
The SA FMCG trading landscape
- Trading context
- Retailers' comparative performance
- Shopper demands and retail’s response
Facilitator Discussion
Operational opportunities
Retailer deep dive
- Brand and format positioning
- Financial performance
- Store footprint and growth
- Strategic focus areas
- What’s going on in store
Corporate Retail
Independent Retail
Informal Retail