Date:
Time:
Cost:
Event Info

Why Invest

PROGRAMME OBJECTIVES

  • Upskill new Key Account Managers (KAMs) in what is required for effective customer engagement
  • Provide KAMs with a set of tools to use in their everyday role

TARGET ATTENDEES

  • Key Account Managers

OUTCOMES

  • Understand the skills required to be an effective KAM in the FMCG industry
  • Receive an overview of the strategic focus areas of the major retailers in FMCG
  • Learn how to prepare for effective customer contact 
  • Understand basic trade maths, and the definitions and commercial impact of trading terms
  • Know how to interface more strategically with your customers

PROGRAMME OVERVIEW

1.  Role and Purpose of Effective Customer Contact

 2.  The Current  FMCG Landscape 

3.  Know your Business

4.  Know your Customers

5.  Customer Gap & Opportunity Analysis

6.  Effective Customer Business Planning 

  • The importance of an effective customer business plan and what it looks like

7.  Key Account Management across the Channels

8.  Basic Trade Maths and Trading Terms Principles

9.  Planning for Successful, Effective Customer Meetings

DURATION & FACILITATION

  • 2 full days in workroom or online 

VIEW Ti EVENTS CALENDAR

Health & Beauty report unpack for subscribers

15 November 2023 | 08:30 – 10:00

Analyze health and beauty market changes from both retail and shopper viewpoints to create successful offerings in this channel.

Seats are limited

 

DELEGATE FEEDBACK

  • "Great balance of theory, tools and practice to sharpen my skills."

    - Client Executive

For more information or to order your report, please contact us on +27 (0) 31 303 2803 or info@tradeintelligence.co.za  

Click HERE to return to the School of retail page