Search results for: ' Trade Intelligence'
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There has never been a more important time to understand the shopper. Brick and mortar stores have remained resilient whilst online shopping has accelerated. Although the overarching shopper need states still hold true, Read more
FMCG Private Label Product Retail Shopper / Consumer Shopper Marketing Trends
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25 May 2021 is Africa Day, a day I personally look forward to every year. There is no doubt that the celebrations around this important day will take on a slightly different format and tone this year (like in 2020) as we Read more
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Health and beauty are growing categories within the fast-moving consumer goods (FMCG) trade, represented by a wide range of products and services that support the physical and mental wellness of consumers. Read more
FMCG Health and Beauty Private Label Shopper / Consumer Shopper Marketing Trends
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The informal retail1 sector operates via various channel formats, such as hawkers, small and large spazas Read more
Convenience FMCG Loyalty Point of Purchase Retail Shopper / Consumer Shopper Marketing Trading Environment Wholesale
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These days most of us can agree that time is one of our ultimate luxuries. As a result, satisfying shoppers’ need for convenience for any FMCG retailer is not just a “nice to have”, but a business imperative – an imperative that takes on new signific... Read more
Business Intelligence Convenience COVID-19 FMCG Product Retail Shopper / Consumer Shopper Marketing Trading Environment Trends
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September 2020
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August 2020
As we celebrate Women’s Month, it’s an opportune time for the FMCG industry to take stock of how far we’ve come in empowering women, and the journey that still lies ahead Read more