The total FMCG market had an estimated value of R655bn* as at end 2021 and is divided up into three contributing channels – corporate retail, formal independents and direct to supplier – with the corporates contributing 65% to the total market. Read more

Customers FMCG Shopper / Consumer Shopper Marketing

Everyday low price (EDLP) as a retailer pricing strategy promises shoppers a low price without the need to wait for a sale Read more

FMCG Loyalty Private Label Product Retail Shopper / Consumer Shopper Marketing Sustainability Trends