Viewing "Shopper Marketing" articles
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June 2022
I recently visited the newly renovated Neighborly Lifestyle Grocery Store. Upon my arrival I was greeted by the store owner, who said, “Welcome to your grocery store” – a very ‘neighborly’ thing to do and which made me feel right at home. Read more
Community FMCG Informal Market Shopper / Consumer Shopper Marketing Trading Environment Trends
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The global retail industry has been under a microscope, with retailers and suppliers alike closely examining the pressing challenges and changes that have cascaded down since the start of the pandemic over two years ago. Read more
Customers Private Label Product Retail Shopper Marketing Trends
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This Africa Day, we focus our attention on the subject of Nutrition – a pressing issue for our continent, and for our industry, which can provide many of the solutions we need. Read more
Formal Independent Informal Market Private Label Retail Shopper Marketing
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April 2022
Trade Intelligence’s Head of Research, Mac Mabidilala, was recently a guest on the Unlocking Africa Podcast, hosted by Terser Adamu. Read more
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The COVID-19 pandemic has led to the emergence of new lifestyle trends and increased economic pressures. Retailers building on the private brand foundations already established over the past few years have responded to these changes through their own... Read more
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Keeping a close eye on shopper behaviour has become critical, as shopper needs are driving most of the retailers’ initiatives. Read more
Ecommerce Health and Beauty Private Label Retail Shopper / Consumer Shopper Marketing Trends
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Since the turn of the century and consistently for nearly a decade before the COVID-19 pandemic ravished global markets, Read more
Business Intelligence Community FMCG Informal Market Manufacturing Problem in South Africa Retail Shopper / Consumer Shopper Marketing Technology Trading Environment Trends Wholesale