Viewing "FMCG" articles
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Since the turn of the century and consistently for nearly a decade before the COVID-19 pandemic ravished global markets, Read more
Business Intelligence Community FMCG Informal Market Manufacturing Problem in South Africa Retail Shopper / Consumer Shopper Marketing Technology Trading Environment Trends Wholesale
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The informal sector, also described as the shadow or grey economy plays a key role in economic growth, where operators have no formal contractual agreements and are instead connected Read more
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September 2021
Everyday low price (EDLP) as a retailer pricing strategy promises shoppers a low price without the need to wait for a sale Read more
FMCG Loyalty Private Label Product Retail Shopper / Consumer Shopper Marketing Sustainability Trends
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September 2021
At which point do we remove the ‘new’ in “new normal”? Until we have a clear answer on that, I will, like many others, keep referring to the times we are living in as just that. COVID-19 has undoubtedly shaken things up across categories, Read more
Ecommerce FMCG Liquor Private Label Shopper / Consumer Sustainability Trends
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A view on the state of e-commerce in South Africa, with no mention of a new normal, pivoting or anything unprecedented. Read more
Business Intelligence Convenience COVID-19 Ecommerce Economic Financial FMCG Loyalty Product Public Needs Retail Shopper / Consumer Shopper Marketing Trends
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There has never been a more important time to understand the shopper. Brick and mortar stores have remained resilient whilst online shopping has accelerated. Although the overarching shopper need states still hold true, Read more
FMCG Private Label Product Retail Shopper / Consumer Shopper Marketing Trends
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Health and beauty are growing categories within the fast-moving consumer goods (FMCG) trade, represented by a wide range of products and services that support the physical and mental wellness of consumers. Read more
FMCG Health and Beauty Private Label Shopper / Consumer Shopper Marketing Trends