Viewing "Private Label" articles
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September 2021
Everyday low price (EDLP) as a retailer pricing strategy promises shoppers a low price without the need to wait for a sale Read more
FMCG Loyalty Private Label Product Retail Shopper / Consumer Shopper Marketing Sustainability Trends
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September 2021
At which point do we remove the ‘new’ in “new normal”? Until we have a clear answer on that, I will, like many others, keep referring to the times we are living in as just that. COVID-19 has undoubtedly shaken things up across categories, Read more
Ecommerce FMCG Liquor Private Label Shopper / Consumer Sustainability Trends
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There has never been a more important time to understand the shopper. Brick and mortar stores have remained resilient whilst online shopping has accelerated. Although the overarching shopper need states still hold true, Read more
FMCG Private Label Product Retail Shopper / Consumer Shopper Marketing Trends
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Health and beauty are growing categories within the fast-moving consumer goods (FMCG) trade, represented by a wide range of products and services that support the physical and mental wellness of consumers. Read more
FMCG Health and Beauty Private Label Shopper / Consumer Shopper Marketing Trends
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DAYMON | April 2021
The COVID-19 crisis has impacted governments, industries and consumers alike, and now that the dust has started to settle after the initial volatility, now is the time to start planning for the ‘new normal’. Read more
COVID-19 Loyalty Private Label Retail Shopper / Consumer Trends
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DAYMON | April 2021
The traditional ways of marketing Private Brands are not working. With over 50% of consumers sharing they picked a store specifically for its Read more
Ecommerce Private Label Retail Shopper / Consumer Shopper Marketing Technology
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Private label has established its place as a key feature in FMCG retail, driven by retailers and embraced by South African shoppers. According to a recent report,1 in 2019 private label sales grew +9.6% year-on-year Read more
Business Intelligence Financial FMCG Private Label Product Retail Shopper / Consumer Shopper Marketing Trends