Woolworths 2 Men of the soil
Further hats off to the dapper one on the green front. Woolies (this just in) is pioneering a new method of farming fresh produce, under the banner Farming for the Future. This project aims to radically improve soil and plant health, preserve natural resources like water and topsoil, and protect natural diversity. Initial trials show that yields are more consistent, and land, water, pesticide, insecticide and fertiliser usage is reduced. Currently, over 50% of Woolies’ fresh produce is grown this way, and by 2012, all of it will be organically grown or grown using these principles. Each farm participating in the project has been independently audited for the practices aimed at achieving the defined outcomes, and some, which have been farming this way for five years and more, are up to 90% compliant.
Comment: Nothing less than an agricultural revolution, in which, characteristically, Woolies is leading the way.