Pick n Pay Click click, ching ching!
Something we’re pretty sure you didn’t know (although, obviously, we did) is that Pick n Pay has a warehouse somewhere in the Cape dedicated to supplying online orders, and driving sales in that, to be honest, pampered geography. Now another is planned, in Isando outside Jo’burg. Some percentages to follow, stay alert. 50%+ of online shoppers make more than R20k a month, while 30% earn between R6k and R20k. It is this latter group that Pick n Pay want to target. In addition, 80% of South Africans do not own cars, but do 60% of all grocery shopping, and you can kind of see where this is going. An argument may be made that an opportunity exists for the Group to bring online to its middle-income shoppers, perhaps through the Boxer Superstores chain. What remains to be seen is whether delivering to these shoppers at a time convenient to them may be made profitable.
Comment: Point is Pick n Pay, an early adopter in online grocery retail, is trying. And when the profits do flow, they will be among the first to cash in.