SPAR Cementing the relationshi… oh, shut up!
SPAR Botswana is running a co-branded loyalty programme with cement makers PPC, offering anyone who buys 25 bags of BOTCEM, 20 bags of SUREBUILD or one ton of PPC cement a chance to win P2,500 worth of groceries every month for a year and a grand prize of P100,000 cash. Back home, the verdant one is cementing its relationship with the famous brewing monks of the ancient SABMiller order, with whom it is once again hosting SA’s biggest Bierfest, at Durban’s Suncoast Casino from September 12 through 15. SAB will be showcasing three especially brewed beers, and entertainment will include an actual oompah band, presumably resplendent with some flamboyant whiskerage. Here, SPAR is cannily tapping into beer culture, which is exploding globally like something you brewed in an old HTH bucket under the sink.
Comment: What we’re looking at in this story is SPAR’s nimble adaptability in pleasing and surprising the shopper, whether it’s the beer-quaffing boytjies of Durban’s Sunrise Strip or the industrious homemakers of dusty Gaborone.