Pick n Pay A jolly good read
Our hardbitten hacks down in the Tatler bullpen generally don’t have much truck with feel-good stories. But when it comes to feel-good stories involving the written word, they’re a bunch of dewy-eyed softies. And so it was they drew our attention to Pick n Pay’s Mandela Day book drive, in which from now until 17 July all stores will have collection points for children’s books, which will be handed over to the Nelson Mandela Centre of Memory on 18 July, Mandela Day. The books will find their way to the Mandela Day container library initiative which itself is linked to the 94+ Schools infrastructure project, which commemorates Mandela’s 94th birthday by promoting education. Bronwen Rohland, Pick n Pay’s Director of Marketing and Sustainability, is mustard for the initiative, pointing out that it was reading which in large part sustained the great man during his incarceration.
Comment: With some of their other challenges, the Big Blue’s sustained commitment to building a moral business is commendable, as indeed it is among our other retailers who have learned that doing good is good for the legs of the table, or something.