Woolworths Information wants to be free. For Country Road sweaters, a little extra.
Our grandson – the clever one, you remember, at Stellenbosch, with the fancy computer – tells us that Woolworths have just launched what is known as an f-commerce application on the Facebook. Woolies already have over 143,000 fans on their Facebook page, and now they’ve actually got something to do there, viz. buy stuff. Reading between the lines, it appears that what you can currently shop for are mainly items of homeware and clothing, but food is soon to follow. Historically, Woolies fans have been able to share their recommendations or “likes” with family and friends. F-commerce takes things to the next level, plugging into their online id and marketing directly to them while they should be doing an honest day’s work.
Comment: There is a whole new generation of shoppers, it seems, for whom being understood is far more important than that quaint outmoded notion we used to call privacy. And Facebook is where you will find them.