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The COVID-19 pandemic has led to the emergence of new lifestyle trends and increased economic pressures. Retailers building on the private brand foundations already established over the past few years have responded to these changes through their own... Read more
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Private label within FMCG retail, historically driven by corporate retailers and embraced by South African shoppers has now also started emerging within the formal independent wholesale trade. Read more
Business Intelligence COVID-19 FMCG Formal Independent Private Label Product Retail Shopper / Consumer Trends
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September 2021
Everyday low price (EDLP) as a retailer pricing strategy promises shoppers a low price without the need to wait for a sale Read more
FMCG Loyalty Private Label Product Retail Shopper / Consumer Shopper Marketing Sustainability Trends