PROGRAMME OBJECTIVES

• Optimise your shopper marketing plans to align with retailer opportunities and shopper marketing trends in the FMCG industry
• Identify the best shopper marketing initiatives by retailer to effectively reach the target audience

TARGET ATTENDEES

• Brand and Shopper Marketing Managers
• Category Managers

DURATION & FACILITATION METHOD 

• 1 day
• In workroom or online

PROGRAMME OUTCOMES

• Get a view of the trading context within SA FMCG that relates to shopper marketing
• Understand retailer approaches to shopper marketing and how these link to shopper needs and shopper demands
• By retailer:  
  • understand how the brand positioning relates to shopper marketing strategy
  • use the shopper profile to identify best marketing approaches for effective reach
  • unpack shopper marketing initiatives relative to shopper needs
  • gain a view of how shopper marketing initiatives are playing out in store

 Corporate Retail

 Independent Retail

  Informal Retail