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Event Info

Why Invest

PROGRAMME OBJECTIVES

  • Optimise your shopper marketing plans to align with retailer opportunities and shopper marketing trends in the FMCG industry
  • Identify the best shopper marketing initiatives by retailer to effectively reach the target audience

TARGET ATTENDEES

  • Brand and Shopper Marketing Managers
  • Category Managers

DURATION & FACILITATION

  • 1 day
  • In workroom or online

OUTCOMES

  • Get a view of the trading context within SA FMCG that relates to shopper marketing
  • Understand retailer approaches to shopper marketing and how these link to shopper needs and shopper demands
  • By retailer:  
    • understand how the brand positioning relates to shopper marketing strategy
    • use the shopper profile to identify best marketing approaches for effective reach
    • unpack shopper marketing initiatives relative to shopper needs
    • gain a view of how shopper marketing initiatives are playing out in store

PROGRAMME OVERVIEW

The SA FMCG trading landscape

  • Trading context
  • Retailers’ shopper marketing initiatives
  • Shopper demands and retail’s response

Retailer deep dive

  • Brand and format positioning
  • Shopper profile
  • Shopper marketing initiatives in response to shopper needs
  • Media platforms
  • Loyalty initiatives
  • What’s going on in store

RETAILERS COVERED (4 - 5 OF YOUR CHOICE)

Independent Retail   Corporate Retail 

Corporate Retail

Independent Retail Independent Retail 

Independent Retail

Informal RetailInformal Retail 

Informal Retail

 

For more information or to order your report, please contact us on +27 (0) 31 303 2803 or info@tradeintelligence.co.za  

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