- Optimise your shopper marketing plans to align with retailer opportunities and shopper marketing trends in the FMCG industry
- Identify the best shopper marketing initiatives by retailer to effectively reach the target audience
- Brand and Shopper Marketing Managers
- Category Managers
- 1 day
- In workroom or online
- Get a view of the trading context within SA FMCG that relates to shopper marketing
- Understand retailer approaches to shopper marketing and how these link to shopper needs and shopper demands
- By retailer:
- understand how the brand positioning relates to shopper marketing strategy
- use the shopper profile to identify best marketing approaches for effective reach
- unpack shopper marketing initiatives relative to shopper needs
- gain a view of how shopper marketing initiatives are playing out in store
The SA FMCG trading landscape
- Trading context
- Retailers’ shopper marketing initiatives
- Shopper demands and retail’s response
Retailer deep dive
- Brand and format positioning
- Shopper profile
- Shopper marketing initiatives in response to shopper needs
- Media platforms
- Loyalty initiatives
- What’s going on in store
Corporate Retail
Independent Retail
Informal Retail
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