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Retail in Africa Market Report

Strategic insights to navigate growth in Africa – SADC focus

Retailing in Africa with a deep dive into Botswana, Namibia and Mozambique

Retail in Africa remains a key area of pursuit for businesses seeking to explore new growth avenues, however, doing business in the continent is anything but clear cut. Due to its many different cultures, traditions, religions, languages and income levels, Africa is an extremely diverse continent with unique consumption behaviours that differ across its 54 independent countries.  

This Retail in Africa report offers actionable insights for market entry and expansion opportunities in Africa, particularly in Botswana, Namibia and Mozambique.

Benefits of this report

  • Understand retail attractiveness by country to make choices on where to play in Africa
  • Discover what trend levers are available to aid growth
  • Gain actionable insights into the market dynamics and nuances that exist within SADC 
  • Consider some of the sweet spots available by understanding shopper behaviour and preferences
  • Explore route-to-market options to partner with the right people 
  • Analyse entry and expansion opportunities

Who Will Use This Report

Country / portfolio growth managers, commercial managers, export managers and African retailers

Content Framework 

  • Country index – FMCG retail maturity model
  • Trends shaping retail in Africa
  • Deep dive into Botswana, Namibia and Mozambique:
  • Market size and growth 
  • Channel splits – Modern trade vs traditional trade
  • Shopper profile, needs and trends 
  • FMCG category overview – Shopping behaviour and preferences
  • Trade zone push-pull factors
  • Route-to-market landscape – Retailers, distributors and go-to-market partners
  • Winning in African markets: Levers for growth 


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