Event Info

Why Invest


Set your business up for long-term growth on the African continent

Since the turn of the century and consistently for nearly a decade before COVID-19 ravaged global markets, Africa was home to the fastest growing economies. This afforded it the title of the “last frontier” for businesses seeking growth opportunities in an otherwise flattening global growth context. As COVID impacted the globe, so too were Africa’s short and medium-term prospects for growth. However, playing in Africa is a long-term game, and it is through this lens that it is expected to rebound.
Trade Intelligence’s Retail in Africa Special Report is a must-have strategic guide for ambitious organisations looking to tap into the continent.

Why Invest In This Report

  • Develop a comprehensive view of what is driving Africa’s long-term economic growth prospects
  • Understand the themes shaping the retail sector in Africa
  • Get an overview of leading retail markets and categories
  • Gain actionable insight and recommendations on market entry and expansion levers for growth

Content Framework 

  • Africa’s long-term economic growth story
  • Six themes shaping retail in Africa
  • Africa FMCG category overview: Food, Beverages, Beauty & Personal Care and OTC Pharmaceuticals
  • Africa’s leading retail markets: Nigeria, Kenya and Zambia
  • Winning in African markets: Growth, market-entry, opportunities and barriers

Who Will Use This Report

Country / portfolio managers, commercial managers and retailers



Price:   R 75,000* per report  
(online access available in PPT or PDF)
*Includes 3 free seats to the Retail in Africa Webinar

For more information or to order your report and/or book your seat, please contact Shelley van Heerden on +27 [0] 31 303 2803 | or visit

Retail in Africa Webinar

15 February 2022  |  08:30 – 11:00

Gain insight into the African retail market, its consumers, and the opportunities that the continental free trade agreement could unlock for growth on the continent.

Price:  R3,650 pp OR 3 free seats with purchase of the report