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Why Invest

Value Promotions Report

Get the best out of value promotions

Prepare for promotions negotiations. Create winning promotional plans.

Ongoing economic pressure is putting pressure on retailers and brands to win cash-strapped shoppers over, leading to the proliferation of sales promotions. But what actually works?

The Trade Intelligence Value Promotions Report unpacks everything suppliers and retailers need to know so they can align their promotional plans.

Why Invest In This Report


  • the levers influencing shopper choice in value promotions
  • purchase drivers in key categories -coffee, chicken, toilet paper and nappiesto better understand the cash strapped South African shopper   –what’s driving behaviour
  • Get a view of the how retailers are attracting shoppers  –where & how can you participate?
  • Corporate retailer strategies to customize your promotional propositions

Who Will Use This Report

Retailers, suppliers, manufacturers and industry service providers


R75,000 (ex. VAT)


Click here to download detailed leaflet

Content Framework 

A deep unpack of the value promotions landscape, including shopper data, with category focus and a retailer playbook.*

  • SA economic context What is driving the demand for value? 
  • Global trends in FMCG retail promotions
  • Shopper trends Understand the value need state and how it influences shopping behaviour
  • How is value playing out? Promotional mechanisms, loyalty, price, segmentations, brands, technology, collaborations and CSI
  • Retailer playbook* A comparative view of retailers’ promotional strategies to align promos with what they want and what works for them
  • Key take-outs and considerations Summarising the pertinent insights to consider when planning promotions to create offers that work for suppliers, retailers and shoppers




Trade Intelligence insights and expertise has been trusted by over 40 of South Africa’s major consumer goods manufacturers and service providers, for 19 years and counting.

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For more information or to order your report please contact Shelley van Heerden on +27 [0] 31 303 2803 | 


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