Why Invest In This Report

Understand:

• the levers influencing shopper choice in value promotions
• purchase drivers in key categories -coffee, chicken, toilet paper and nappiesto better understand the cash strapped South African shopper   –what’s driving behaviour
• Get a view of the how retailers are attracting shoppers  –where & how can you participate?
• Corporate retailer strategies to customize your promotional propositions

Who Will Use This Report

Retailers, suppliers, manufacturers and industry service providers

Price

R75,000 (ex. VAT)

Click here to download detailed leaflet

Content Framework 

A deep unpack of the value promotions landscape, including shopper data, with category focus and a retailer playbook.*

• SA economic context What is driving the demand for value? 
• Global trends in FMCG retail promotions
• Shopper trends Understand the value need state and how it influences shopping behaviour
• How is value playing out? Promotional mechanisms, loyalty, price, segmentations, brands, technology, collaborations and CSI
• Retailer playbook* A comparative view of retailers’ promotional strategies to align promos with what they want and what works for them
• Key take-outs and considerations Summarising the pertinent insights to consider when planning promotions to create offers that work for suppliers, retailers and shoppers