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Why Invest

E-Commerce Report

Harness the continuing growth of the FMCG e-commerce channel

E-commerce growth may be slowing, but it is still driving total retail growth both locally and internationally. Locally, FMCG e-commerce growth is expected to outstrip total e-commerce growth for the first time, reflecting the latent power in this important retail niche.
The heady days of triple-digit growth in this space are over – retailers and brands need to work harder in a more competitive landscape. But the rewards are there for the taking for the savvy e-marketer.
The new Trade Intelligence E-commerce Special Report covers the latest trends in local FMCG e-commerce and the key players and strategies driving them.

Why Invest In This Report

FMCG e-commerce is still driving industry growth, but no longer at triple-digit levels. This report will help industry players:
  • Be inspired by international innovation and best practice
  • Appreciate the complexity of online shoppers’ Get insight into the latest strategies driving shifts in the local market 

Who Will Use This Report

  • FMCG executives
  • Category, channel and brand managers
  • E-commerce teams
  • Commercial and sales teams


Content Framework 

  • Context, definitions and market sizes
  • Category insights (data from Daymon)
  • International e-commerce trends
  • Local shopper needs and trends
  • Retailer strategies* shaping local e-commerce
  • Retail trends through the lens of e-commerce
  • Key take-outs and recommendations


Reequest via form.


For more information or to order your report please contact Shelley van Heerden on +27 [0] 31 303 2803 | or visit 


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