Date:
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Event Info

Why Invest

PROGRAMME OBJECTIVES

  • Kickstart your annual business / commercial planning calendar with the right data, intelligence and insights
  • Develop a clear understanding by retail customer of the opportunities and threats i.e. the ‘So What?’ for your business and your brands

TARGET ATTENDEES

  • Customer team: National Account Managers / Key Account Managers / Customer Commercial Managers
  • Brand, Shopper Marketing & Category Managers
  • Customer Operations Managers

OUTCOMES

  • Understand current and forecast retail trading conditions, the impact on shopper behaviour and retailers’ response
  • Insight for optimal ROI decisions across the major retailers
  • Gain deeper insight into your retail customer's strategic focus areas, channel and format strategies and SWOTs as input into building customer-centric business plans
  • Identify customer opportunities for your business 
  • Brand, category and sales teams that are aligned on where the opportunities lie

PROGRAMME OVERVIEW

The SA FMCG trading landscape

  • Trading context
  • Retailers' comparative performance
  • Shopper demands and retail’s response

Retailer deep dive

  • Brand and format positioning
  • Financial performance
  • Store footprint and growth
  • Strategic focus areas
  • What’s going on in store

RETAILERS COVERED

Independent Retail   Corporate Retail 

Corporate Retail

Independent Retail Independent Retail 

Independent Retail

Informal RetailInformal Retail 

Informal Retail

DURATION & FACILITATION

  • 1 day
  • In workroom or online

DELEGATE FEEDBACK

  • "Best industry training in the market. A logical approach to retailers in South Africa."

    Demand Planning and Strategy Manager

  • "Very impressed. Very insightful and relevant to my current position."

    Trade Development Manager

  • "Excellent presentation taking theory to practical, really appreciated the international examples."

    Key Account Manager

  • "Best industry training in the market. A logical approach to retailers in South Africa."

    Demand Planning and Strategy Manager

  • "Great course, giving us all time to take a step back and see where we are at as a business and plan our way forward with our customers."

    Key Account Manager | Premier FMCG

  • "A clear ‘situation-analysis' of our Customers' current and expected trading reality and the implications for our business."

    Customer Executive

  • "This programme has given me a practical, simple template that I understand. I came out with a working tool which doesn’t just sit on my shelf."

    Account Manager | Adcock Ingram

  • "Excellent presentation taking theory to practical, really appreciated the international examples."

    Key Account Manager | Premier FMCG

  • "Great course, giving us all time to take a step back and see where we are at as a business and plan our way forward with our customers."

    Key Account Manager | Premier FMCG

  • "My shelves are not elastic. I need suppliers who think not only about their brands, but about the growth and profitability of my category when they bring me new products."

    Merchandise Executive – Grocery Retailer

  • "Great workshop! Hope we have a follow up during the year so we can sink our teeth into this area more."

    - Brand Manager – RCL FOODS

  • "Valuable learning about our retailers- they are the gatekeeper to our shopper."

    - Marketing Director – FMCG Manufacturer

  • "An informative, educational and fun workshop. Workshop gave a number of different views and also brought high quality information. Very well facilitated and conversation guided and probed."

    - Divisional Sales Manager

  • "Great interaction with group. Excellent insights"

    - Operational Intelligence Manager

  • "The briefing gave my team invaluable insights into the context in which we are building our business, brand, shopper, supply chain and customer plans"

    CEO, major manufacturer

  • "Excellent insights into our key trading partners. Well presented with great subject knowledge."

    Customer Executive

  • "Our mission is to show up as a customer-centric business in the eyes of our retail customers – the briefing helped me to understand what this means in the current and future environment."

    - Sales Director

  • "Excellent presentation taking theory to practical reality"

    Key Account Manager

  • "The programme has given me a practical, simple template that I understand. I came out with a working tool which doesn’t just sit on my shelf."

    Key Account Manager

  • "Enjoyed the margins and calculation of profits."

    Regional Manager

  • "Great work on the presentation, the content, and your level of engagement and facilitating the workshop. I highly recommend this workshop."

    - National Commercial Director

  • "My expectations were met and exceeded. I found the program very engaging and the practical examples helped to put into practice what we were learning. "

    - KAM

  • "Content was informative and practical, to improve effective execution in trade."

    - Regional Sales Manager

  • "Great balance of theory, tools and practice to sharpen my skills."

    - Client Executive

  • "…very insightful Trade Maths training. …I like the formula sheet that you shared, very valuable tool sheet to have in trade. That tool sheet will definitely be cascaded down to my team… to help improve their selling skills when speaking about margins and profit."

    - Regional Sales Manager

For more information or to order your report, please contact us on +27 (0) 31 303 2803 or info@tradeintelligence.co.za  

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