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Why Invest

SA FMCG CHANNEL ARCHITECTURE REPORT

Build winning channel plans with quantified ‘size of the prize’ and forecasts till 2025

Why Invest in this Intel

  • Prioritise your channel strategies based on quantified channel sizes and growth projections
  • Benchmark your growth in the channels
  • Stay shopper-centric by understanding how shoppers shop by mission and across channels
  • Identify opportunities for growth in adjacent channels beyond the traditional ones

Who Will Use This Report

Content Framework 

  • Channel Definitions and Portraits
    • Primary Channels: Supermarkets, Discounters, Hypers & Wholesalers
    • Secondary Channels:   E-Commerce and Primary Convenience
    • Specialist FMCG Channels: Health and Beauty, and Liquor
    • Other Specialist Channels
  • 2022 Channel Performance
  • Channel Forecasts 2023-2025
  • Channel leads and managers
  • Shopper marketing managers
  • Brand managers
  • Category managers
  • Operational managers
  • Shopper and consumer insights analysts
  • Marketing strategists

 


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