Why Invest in this Intel

• Prioritise your channel strategies based on quantified channel sizes and growth projections
• Benchmark your growth in the channels
• Stay shopper-centric by understanding how shoppers shop by mission and across channels
• Identify opportunities for growth in adjacent channels beyond the traditional ones

Who Will Use This Report

Content Framework 

• Channel Definitions and Portraits
  • Primary Channels: Supermarkets, Discounters, Hypers & Wholesalers
  • Secondary Channels:  E-Commerce and Primary Convenience
  • Specialist FMCG Channels: Health and Beauty, and Liquor
  • Other Specialist Channels
• 2022 Channel Performance
• Channel Forecasts 2023-2025

• Channel leads and managers
• Shopper marketing managers
• Brand managers
• Category managers

• Operational managers
• Shopper and consumer insights analysts
• Marketing strategists

Research Retail Hub

Insights and information to develop commercial, customer-centric business strategies and activation plans.

Capability Building

Face-to-face workshops to engrain a commercial mindset, improve customer-centricity, sales effectiveness, and in turn profitability