 | “I wish I had been exposed to all of this information sooner – it’s so important for my job.” | | Marketing Manager | | |  | | 
 | | FORMAT: 2 day Interactive Workshop | | | Who should attend: Junior and middle managers as well as new entrants to the consumer goods industry across: - Customer and Brand Marketing teams
- Key Accounts
- Field Operations
| ‘An in-depth introduction to the SA Consumer Goods Trade’ The TI Academy offers education and capability-building programmes tailored to personnel needs at all levels, from entry-level overviews to capability building workshops for KAM, Brand and Customer Marketing teams. My Customer 2.0 is an intensive two-day workshop designed to give your team the practical and strategic tools they need to understand your key Retail and Wholesale Customers, and the environment in which they operate.
KEY OUTCOMES
Delegates will leave with:
| | A thorough understanding of the SA Consumer Goods landscape and the socio-economic factors impacting Retail performance | | | Global and Local Shopper Trends and impact on retail strategy |
| | An in-depth understanding of the major players, their strategic imperatives and resulting expectations of suppliers | | | An understanding of Channel (including online and digital), Chain and New Format developments |  | | A wealth of inspiration regarding shopper engagement and activation at the point of purchase | TRAINING DETAILS
| DATE | VENUE | CITY | | 17 & 18 April 2013 | Pick n Pay Institute, Fourways | JHB | | 4 & 5 June 2013 | Pick n Pay Institute, Fourways | JHB | | 8 & 9 October 2013 | Pick n Pay Institute, Fourways | JHB |
COSTS | Early bird (booking form received four weeks before date of course) | R 5,850 pp | | Standard Rate | R 6,650 pp |
OTHER AVAILABLE COURSES
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