From June 2014, the MyCustomer programmes have evolved into the new TradeScape series.


Programme Overview

The programme will provide delegates with a solid understanding of the industry - its shifting dynamics, channel structures and major players - providing a clear view of the ‘so what?’ for your business.

The programme provides clear understanding across channels (retail, hybrid, wholesle cash & carry, formal independent retail, inter alia), and key players.

Programmes are facilitated by the Ti team of experienced retail analysts who inform course content and present with knowledge and insight from collective decades of experience, and over 150 face-to-face interviews with key decision-makers per annum.

Who should attend?

The tradescape 2.0 programme is suitable for anyone who requires the foundation knowledge to trade and engage with SA consumer goods retailers*. Recent attendees include:

  • Junior Key Account Managers
  • Category Managers
  • Marketing Executives
  • Brand Managers
  • Supply Chain Managers
  • Operations Directors
  • Sustainability Managers
  • Buyers
  • National Account Managers
  • New Business Devt Managers
  • Graduate Trainees

   Key Learning Outcomes
  • Gain an holistic understanding of the size and shapeof the consumer goods retail* * industry, its multi-channel structure and the shifting route-to-market
  • Learn about the SA PESTLE** factors and their impact on consumer goods retail behaviour
  • Gain insight into the strategies and growth imperatives of major retailers*, and their resulting expectations of suppliers
  • Learn the basic principles of retailer-supplier engagement and how to leverage the opportunities that these present for your business
  • Be inspired by examples of effective shopper engagement and promotion on the shop floor 

Module Content

The SA food and grocery trading context 

  • Introduction to the SA food and grocery retail market, shifting channel dynamics and retail trends 
  • Impact of economic and social factors on shopper buying behaviour 
  • Comparative performance across the majors
A study by major Retailer*
  • Brief introduction to the retail group, its history, mission and values 
  • Management & operational structure and key points of engagement
  • Retail brand positioning 
  • Trading formats and shopper profile 
  • Trended retailer financial performance  
  • Strategic drivers and growth imperatives 
  • Store geographic reach
  • Introduction to ranging principles adopted
  • Approach to value
  • Introduction to supply chain infrastructure and route-to-market
  • Position on sustainability and supplier score-carding
  • Shopper marketing: What’s going on in-store?

Training Details

DATE VENUE CITY
5 & 6 August 2014 PnP Institute JHB
2 & 3 September 2014 Southern Sun Newlands  CPT 
21 & 22 November PnP Institute JHB 


Other Availibile Courses

MyCustomer 3.0 MyCustomer 4.0

Download PDF Brochure

To reserve a place for you and your team contact Trade Intelligence:

Telephone: (031) 303 2803

E-mail: talishaw@
tradeintelligence.co.za

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