Training & Seminars - MyCustomer 2.0


Programme Overview

  • This two-day, channel focused (Retail, Wholesale Cash &Carry, Convenience, Corporate Liquor, Corporate Pharmacy inter alia) workshop will provide you with a solid understanding of the SA retail market dynamics, the changing channel structure and current retail trends
  • You will learn about your retail customers who fall within the channel - from business overview to store presence, to retailer strategy and focus areas, and how this relates to and impacts on your business
  • MyCustomer 2.0 provides you with an understanding of how retailers are positioning themselves for growth, so you can be aware of, and respond to, the opportunities for your business 
  • Programmes are conducted by our team of experienced retail analysts who inform course content with the knowledge and insight gathered from face-to-face interviews, with the key players in your market

Who should attend?

MyCustomer 2.0 attendees range from entry level graduates to senior executives – the common factor being an introductory to intermediate knowledge of the market 

  • Key Account Managers, Channel and Category teams 
  • Brand Marketing teams 
  • Field Operations

   Key Learning Outcomes
  • Understand the SA food and grocery industry, current trading conditions and shifting channel dynamics 
  • Understand the impact of the trading context on your retail customer’s strategy, and what they expect from you, and your business as a result 
  • Get to grips with the information you need to directly or indirectly engage with your retail customer 
  • Understand the key developments and industry insights 
  • Gather inspiration regarding effective shopper engagement and promotion at the point of purchase – your retail customer’s shop floor

Module Content

The SA food and grocery trading context 

  • Introduction to the SA food and grocery retail market, shifting channel dynamics and retail trends 
  • Impact of economic and social factors on shopper buying behaviour 
  • Comparative performance across the majors
An introduction and outline by retail customer
  • Brief introduction to the retail group, its history, mission and values 
  • Management & operational structure – key supplier contact points 
  • Retail brand positioning 
  • Trading formats and shopper profile 
  • Trended retailer financial performance  
  • Strategic drivers / Business focus areas 
  • Store geographic reachIntroduction to ranging principles adopted
  • Approach to value 
  • Introduction to supply chain infrastructure / route-to-market
  • Position on sustainability and supplier score carding
  • Shopper marketing: what’s going on in-store

Training Details

DATE VENUE CITY
4 & 5 February 2014 TBA JHB
18 & 19 February 2014 TBA CPT 
13 & 14 May 2014 TBA  JHB 
 18 & 19 June 2014 TBA DBN 
22 & 23 July 2014 TBA JHB
29 & 30 July 2014 TBA  CPT 
1 & 2 October TBA  JHB 
18 & 19 November TBA JHB 


Other Availibile Courses

MyCustomer 3.0 MyCustomer 4.0

To reserve a place for you and your team contact Trade Intelligence:

Telephone: (031) 303 2803

E-mail: thule@
tradeintelligence.co.za

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