| The Trade Intelligence Key Account Profiles are a single source of all the information you need about your key customers, providing a comprehensive view of what they’re doing, why they’re doing it and how they’re performing. The data is trended and graphed for clarity, and standardised and cross-referenced between all the major retailers for ease of comparison. The profiles are richly illustrated with retail images from the Trade Intelligence library, and enhanced with insights from the retailers themselves. The market overview section includes an up-to-date analysis of all the economic indicators and a study of the current consumer trends and their impact on the shop floor. As our many clients in the consumer goods industry have found, the profiles are an invaluable aid in getting key management up to speed on the trade and an indispensable tool in the development of effective customer strategies. |