Now the news we’ve all been waiting for… quite literally. Massmart + Walmart (Walmass?) have finally revealed where South Africa’s, and indeed Africa’s, first Walmart store will be located – Clearwater Mall in the West Rand, Jozi. While we will only be told the exact opening date in a few weeks, we have been given some clues as to what to expect from the new store.
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- “A world-class shopping experience”, boasting Walmart’s famous Every Day Low Pricing (EDLP) strategy, so “customers can shop on their own schedule and trust that they will always get a low price […] without having to wait for short-term promotions or worrying about constantly fluctuating prices”
- “A customer-centric design” – bright lights, spacious aisles, an intuitive flow between departments, efficient checkout, helpful staff… that kind of thing
- A range of products that are “largely sourced from local suppliers”…
- … while being “complemented by a curated selection of global brands” – like Drew Barrymore’s Beautiful range of retro-looking kitchen appliances in “soft pastel tones”, as well as international sweet favourites like Mike & Ike, Reese’s, Warheads, and Nerds
- The store will not be employing “staff”, oh no. They will be known as “associates”, a term favoured by Walmart, as founder Sam Walton believed employees should be seen as partners in the company’s success, fostering a culture of mutual respect and shared goals rather than a traditional boss-employee relationship


