As the year draws to a close, it is customary to look back and take stock of what has been. Pick n Pay has done just that, unwrapping how South Africans have shopped its stores and online platforms over 2025, thanks to its abundance of Smart Shopper data. Here’s a look at some of the numbers:
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- R7bn in savings earned by Smart Shoppers since Jan 2025
- 2 million shoppers registered as Smart Shoppers over the same period
- Friday is the day Smart Shoppers prefer to shop
- In the race for swipes, Pick n Pay Tembisa achieved the highest in the country, followed by Pick n Pay Promenade (Cape Town) and Pick n Pay Hyper North (Durban)
- Cape Town took the regional title for the highest average rand savings per Smart Shopper
- Asap! achieved 1.7 million new installs and drove 44% YoY growth in on-demand sales. The most loyal asap! customer – also in Cape Town – placed 327 orders since Jan


