Trade Tatler Newsletter

News from the FMCG retail industry – delivered fresh every week

THIS ISSUE: 18 December 2025

Trade Tatler – Thank you 2025, and here’s to 2026!

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Hello and welcome to our final Tatler of the year. 2025 was a year of recalibration for South African FMCG retail – real growth returned, led by food and everyday essentials, but it unfolded against a backdrop of rising debt, shifting shopper behaviour and intensifying competition across formats, channels and platforms. For a look at the trends and shifts Trade Intelligence has tracked throughout the year, read this article that our expert team of analysts has put together. 

In closing, we thank you, loyal reader, for your continued support this year, and we look forward to keeping you up to date with the latest in FMCG retail news in 2026. Enjoy the read.

 

 

THIS ISSUE: 18 December 2025

Trade Tatler – Thank you 2025, and here’s to 2026!

Share

Hello and welcome to our final Tatler of the year. 2025 was a year of recalibration for South African FMCG retail – real growth returned, led by food and everyday essentials, but it unfolded against a backdrop of rising debt, shifting shopper behaviour and intensifying competition across formats, channels and platforms. For a look at the trends and shifts Trade Intelligence has tracked throughout the year, read this article that our expert team of analysts has put together. 

In closing, we thank you, loyal reader, for your continued support this year, and we look forward to keeping you up to date with the latest in FMCG retail news in 2026. Enjoy the read.

 

 

THIS ISSUE: 18 December 2025

Share

Trade Tatler – Thank you 2025, and here’s to 2026!

Hello and welcome to our final Tatler of the year. 2025 was a year of recalibration for South African FMCG retail – real growth returned, led by food and everyday essentials, but it unfolded against a backdrop of rising debt, shifting shopper behaviour and intensifying competition across formats, channels and platforms. For a look at the trends and shifts Trade Intelligence has tracked throughout the year, read this article that our expert team of analysts has put together. 

In closing, we thank you, loyal reader, for your continued support this year, and we look forward to keeping you up to date with the latest in FMCG retail news in 2026. Enjoy the read.

 

 

R7bn

in savings earned by Smart Shoppers this year

Friday

when Smart Shoppers prefer to shop

25

years in business for Thokoman peanut butter

+3.8%

ave. annual growth rate of peanut butter in SA

+1.47%

2026 Single Exit Price increase for pharmaceuticals

YOUR NUMBERS THIS WEEK

RETAILERS AND WHOLESALERS

Pick n Pay

Working smart

As the year draws to a close, it is customary to look back and take stock of what has been. Pick n Pay has done just that, unwrapping how South Africans have shopped its stores and online platforms over 2025, thanks to its abundance of Smart Shopper data. Here’s a look at some of the numbers:

    • R7bn in savings earned by Smart Shoppers since Jan 2025
    • 2 million shoppers registered as Smart Shoppers over the same period
    • Friday is the day Smart Shoppers prefer to shop
    • In the race for swipes, Pick n Pay Tembisa achieved the highest in the country, followed by Pick n Pay Promenade (Cape Town) and Pick n Pay Hyper North (Durban)
    • Cape Town took the regional title for the highest average rand savings per Smart Shopper
    • Asap! achieved 1.7 million new installs and drove 44% YoY growth in on-demand sales. The most loyal asap! customer – also in Cape Town – placed 327 orders since Jan
Source: Tatler Reporter 17/12/25

Ti Perspective: Will Mrs or Mr Smart Shopper reach 365 orders by the time the year closes off? We’ve a feeling they will get pretty close.

Pharmaceutical Industry

Emergency exit

News from the pharma industry is that the Department of Health has set the maximum 2026 single exit price (SEP) for medicines at +1.47%, less than half of the +3.2% increase the sector was anticipating and that, it argued, was required to keep up with inflation. Led by the Pharmaceutical Task Group (PTG) – an umbrella body representing 90% of the market by value – the industry has expressed disappointment and concern at the decision. The SEP essentially represents factory gate prices of pharmaceuticals, and because it is fixed by law, manufacturers cannot simply raise their prices whenever their costs go up due to, e.g., inflation, fuel costs or a weaker rand. This year’s increase is significantly lower than the last few years (5.25% in 2025 | 6.79% in 2024 | 5.01% in 2023) and came as a surprise to the industry, which has always appealed for consistency when applying pricing increases. Chairman of the PTG, Aspen’s Stavros Nicolaou, has said that a request has been made to the health department to reconsider the decision, since it has the ability to grant an increase before the effective date on 1 January.

Source: Tatler Reporter 17/12/25

Ti Perspective: Retailers Dis-Chem and Clicks have not issued any comments on the adjustment, although both have previously noted its general impact on their businesses, whereby a higher SEP increase means better margins. They will be hoping for a review.

MANUFACTURERS AND SERVICE PROVIDERS

In Brief

Up in smoke

Congratulations to Thokoman peanut butter, which is celebrating 25 years of being in business by committing R500,000 worth of peanut butter products in support of vulnerable communities in 2026. Founded by the Van Randwijk family on their smallholding, Thokoman was acquired by the Basamh Group in 2009, allowing it to upscale its production capacity while remaining focused on providing a high-quality product. Peanut butter, they tell us, has grown at an average annual rate of +3.8% over the last 10 years or so. This may, in part, be attributed to our 12-year-old who eats little else on his school sarmies, but is more likely thanks to peanut butter’s accessibility as a source of protein. 

 

Next, news from Libstar is that it will be exiting the fresh mushroom market, another step in its strategy to streamline operations. The disposal includes mushroom farms in Gauteng and KZN, with its Western Cape property to be sold at a later stage. Denny, which has been licensed to the buyer for exclusive use in fresh mushrooms, will remain a Libstar brand, and the company will also hold onto the brand for its value-added products, such as soups, sauces and meat alternatives. 

 

To close off, British American Tobacco (BAT) has announced that it will be exiting Mozambique, although the exact timing remains unknown. In recent years, BAT has been reducing its global footprint from a presence in 170 countries to 140. No word on the reasons for the exit either, although one can assume that it has to do with several major shifts in the industry, ranging from growth of the illicit market – particularly rife in Africa – to a drop in the smoking rate of combustibles and the switch to new categories.

Source: BizCommunity 15/12/25, Business Day 10/12/25

THE WEEKLY GURU

“Write it on your heart that every day is the best day in the year.”
Ralph Waldo Emerson

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